Though a group effort is made each season to create the line, creative direction comes from Emory Davis. His experience in the worlds of architecture, filmmaking and fine art enables him to deftly bring two-dimensional ideas to a three-dimensional reality. With the additional support of his family's 60-year history in garment manufacturing, Emory was born with an unspoken edge in the industry.

Emory sums up his design philosophy with the company motto: "It not just about making beautiful clothes, it's about making women beautiful." Meaning what is most important is not how creative Emory can be, but how great he can make you look. He understands that beauty and style comes from within. So by keeping the silhouettes simple and cut from silky-soft fabrics, he can make any woman feel sexy and confident.

Emory sums up his life philosophy with the company slogan Share Your Beauty.' 'Beauty is confidence,' says Davis, 'and we hope to inspire anyone wearing our clothes to have the consciousness that sharing how great they feel in that outfit, with a hug or just a smile, can bring a bit of light into someone else's life.' 'Sharing is what life is all about in this new millennium,' Davis continues, 'we truly believe Share Your Beauty™ can evolve into a concept for the ages.' Emory puts his money wear his mouth is when it comes to sharing and tithes 10% of the company's gross receipts and his personal income to various charities.